Updated: 29 September 2026 · Social media, Pricing
Asking for a price to "run your social media" is like asking for a price to "make dinner": it depends on how many people, which dish and who's cooking. That's why social media management quotes vary so much, and why it's easy to feel you're comparing different things. Here is what decides the price, what market ranges exist and what I charge.
What "managing social media" means (and what it doesn't)
When a provider talks about social media management they can mean very different things. Before comparing figures, check which of these pieces are included:
Strategy. Deciding what gets published, for whom and with what goal: getting enquiries, being known, or bringing customers back. Without it, posting is just filling space.
Content calendar. A plan of what goes up and when, so consistency doesn't depend on you remembering.
Post design. The graphics or short videos that get published. With your own photos and material, or created from scratch.
Publishing. Posting each piece at the right moment on each platform.
Replying to comments and messages. Answering whoever writes in, something forgotten in many quotes and which decides whether social media helps you sell or is just there.
Reporting. What worked and what needs adjusting, with data tied to your business and not just "likes".
What determines the price
How many platforms. Running only Instagram isn't the same as running Instagram, Facebook and LinkedIn, because each asks for a different type of content and rhythm.
Posting frequency. A few posts a week take fewer hours than daily posting, and even fewer than adding stories and video.
Who creates the content. If you supply photos and material, the cost drops. If everything has to be produced, it rises.
The type of content. A carousel or an image takes less time than an edited video.
How much attention comments and messages need. A business receiving lots of messages needs more time than one that hardly gets any.
Whether there's paid advertising. The social ad budget (Meta Ads) is separate from management and is paid directly to the platform.
How the work is split in a normal month
It helps to understand where the time you pay for goes, because it explains the difference between fees. A month of management usually splits between planning what will be published, preparing the pieces, posting them at the right time, handling the comments and messages that come in, and reviewing at month end what worked. If a quote only covers the "posting things" part, it leaves out exactly what makes social media sell: the strategy at the start and the review at the end.
That's why it pays to ask in what proportion each part is covered rather than just counting posts. Ten posts with no plan or follow-up can deliver less than four well-thought-out and measured ones.
Indicative market ranges
These are indicative ranges for freelancers and small businesses in Spain in 2026. They help you place a quote; they aren't a price list:
| Who runs the accounts | Indicative market range | What it usually means |
|---|---|---|
| Junior freelancer | €200–400/month | Steady posting with a basic strategy. |
| Senior freelancer | €400–900/month | Strategy, design, community and reporting with judgement. |
| Influencer campaigns | Quoted separately | Depends on the profiles and campaign reach. |
| Paid advertising on social | You set it | Paid to the platform, on top of management. |
A price below the range isn't necessarily bad, but ask what's being left out. One above it isn't automatically bad either: look at what's included and who does the work.
What I charge
My social media management starts from €250/month with no lock-in. It includes the strategy, the content calendar, post design, publishing and replies to comments. The final amount depends on the number of platforms and the posting frequency, and I confirm it on the first call.
Influencer campaigns are a different job and start from €600/month. The detail is on the social media page and, if you're interested in a giveaway with influencers, on Instagram giveaways with influencers.
When paying more makes sense
When your customers find you there. If your audience lives on Instagram and your business sells through images — food, beauty, retail, sport — investing in social media makes direct sense.
When you need consistency and don't have time. The biggest enemy of social media is posting three weeks in a row and disappearing for two months. Delegating it is paying for regularity.
When social media is part of a plan. If a website, Google listing or ads sit behind it and lean on it, each piece reinforces the others.
When it isn't worth it
Being honest also means saying this. If your business works through search — someone urgently needs something and looks for it on Google — social media can wait, and it's better to start with Google Ads or your Google listing. If you're not yet clear on what you offer or to whom, managing social media without that is spending on noise. And if the website isn't ready to receive people arriving from social, fix it first: see how much a website costs in Spain in 2026.
Red flags in a social media quote
Promising followers. Followers aren't customers, and anyone who guarantees a number may be buying accounts that buy nothing.
Not saying who creates the content. "Full management" can mean very different things if nobody specifies whether design, video or just publishing is included.
Accounts not in your name. Your profiles, your password and your logins must be yours. It's the most common trap: if you ever part ways, they keep the accounts.
Reports that only talk about likes. What matters is how many messages, enquiries and visits it generated, not how many hearts.
A long lock-in with no clear exit terms. A service you measure month by month shouldn't tie you down for a year.
How to ask for a quote with judgement
Ask in writing how many platforms, how many posts per week or month, whether design or video is included, who replies to comments, and what report you receive and how often. With that you can compare two quotes properly and not just two figures. If you need ideas for your industry, see social media marketing for entrepreneurs.
Frequently asked questions
How much does social media management cost for a small business? On the market, between €200 and 400/month with a junior profile and between €400 and 900/month with a senior one, as indicative ranges. In my case, from €250/month depending on platforms and frequency.
What does your monthly fee include? The strategy, the content calendar, post design, publishing and replies to comments.
Is paid advertising on social included? No. The ad budget is paid directly to the platform and is separate from management. You always see where every euro goes.
Can you manage my existing accounts, or do we start from scratch? I can work on your existing accounts. First I review what you have and what works, and from there decide whether to adjust or reorganise.
How long until it shows? Social media is built through consistency, and it isn't an instant-results service. What does show early is order: a tidy profile, regular posts and comments answered.
How much do influencer campaigns cost? They start from €600/month and depend on the profiles and the reach of the campaign.
Is there a lock-in? No. I'd rather you stay because you see results, not because a contract ties you down.
Next step
If you want to know what it would cost you, get your free audit: I review your profiles and tell you where I'd start, no strings attached. Everything included is on the social media page.
