Most "Spanish SEO" is a translated English strategy with the words swapped. That's not how you rank in Spain — and it's often how sites end up penalized.
Let's talk about your businessIf your business wants to rank in the Spanish market, or you run a multilingual site with an English and a Spanish version, you've probably run into the same problem: agencies that translate your English SEO strategy and call it "Spanish SEO." Wrong keyword volume, wrong search intent, and sometimes real technical mistakes with hreflang that get both versions penalized instead of helping either one.
I'm Adrián Rubio, based in Madrid, native Spanish speaker, and I do SEO for both languages directly — not through translation. That means real keyword research in Spanish (not translated English keywords), content that reads naturally to a Spanish searcher, and a technical setup that keeps your English and Spanish sites working together instead of competing with each other.
I can, but the better approach is usually writing Spanish content from scratch based on real Spanish keyword research — a direct translation rarely ranks as well as native content built around actual search intent.
Yes, that's one of the most common fixes I do — incorrect hreflang is one of the most frequent causes of one language version cannibalizing the other's rankings.
No — I work with businesses anywhere that want to rank in the Spanish market or for Spanish-speaking audiences, remotely.
Same core service, but with native Spanish keyword research, content and technical multilingual setup — the parts that generic international SEO agencies usually get wrong.
Tell me about your current setup and I'll tell you honestly what's working and what isn't.
