Updated: February 17, 2025 · Growth, Social Media Marketing
Social Media Growth Strategy
The typical question most businesses and individuals ask me is: why am I not growing when I am active on social media, why are not my numbers increasing? The answer varies from client to client and case to case, so you can not give an absolute answer, but in most cases there is one common factor – they have no followers. They have no one to reach out to, even with the best content. In some cases they have bought fake followers, in others they have followed the instructions of a marketing guru, they have hired a service that has only hurt them, or they have no Social Media Growth Strategy that fits their project.
First and foremost, it is necessary to have good, up-to-date and visual content that attracts the public. But that does not mean that good content will make you a viral phenomenon or increase your sales by 1000%. That’s why, in most cases, you need a strategy to gain followers at the beginning. I am not talking about content creation, I am not talking about the marketing guru who will give you the key to get 10,000 followers in two days, no. I am talking about methods to get followers to follow you. I am talking about methods to get your audience, the audience you want, to follow you.
What good is it to spend €2,000 a month on the best content if you have 200 followers and nobody sees that content. That’s why I always suggest to my clients to also focus on growing their follower base. This is something fundamental that allows you to reach more people and because they are real and interested in your brand and your content, they will interact and you will build loyalty and increase this base over time.
It seems that it is taboo for marketing agencies and social media professionals to talk about growth, but I think it is something fundamental. It’s clear that the typical strategies can work, but I insist that there are other options that are much more profitable and faster, and if we think about it, they make much more sense for the vast majority of clients. If you can take an influencer from 25,000 to 200,000 followers, if you can take a hair salon from 1,000 to 50,000 followers, why can not you or your business do the same.
As a professional who specialises in social media growth, I can advise you on the best service for you. Even if you have doubts about another company’s services, you can ask me without obligation. There are a variety of methods to achieve your goals, methods that will not compromise your account, such as follow/unfollow, methods that are suitable for all types of clients. Remember, before you use a service, before you trust a marketing agency with a miraculous method to go viral on social media, search Google for alternative methods, get opinions or contact other professionals. Maybe this is not the most popular opinion, but my goal has always been to help and educate my clients on how things really work in social media and what is the best way to achieve their goals.